Search Engine Optimization
SEO Services for the AI-Search Era
SeoChopper's SEO service gets your business ranking in Google for the searches that bring paying customers, and builds the pages, authority and technical foundation that AI answers are drawn from. Technical fixes, intent-mapped content, earned links, and reporting on rankings, traffic and leads rather than vanity metrics.
AI didn't kill search. It sits on top of it. Google's AI Overview is written from pages that already rank, and ChatGPT checks the same web. If Google can't find a reason to rank you, an AI engine won't find a reason to cite you.
Get my free AI-search auditAlready ranking and want the layer above? See AEO →SEO isn't dead. It changed jobs.
Five years ago the job was “get to page one”. That's still true, but page one now has an AI paragraph on top of it, and the paragraph is written from the pages that rank. So SEO now has two jobs, and most agencies are still doing the first one badly.
The service is built around those two jobs: earn the ranking, and make the ranked page worth quoting.
Google's AI Overview and Gemini pull heavily from pages already in the top results. Being invisible in classic search means being invisible to the AI that summarises it. Rankings went from the goal to the ticket in.
Fewer people click through than before. The ones who do are further along and closer to calling. A page that ranks and converts is doing more per visit than it did in 2020, not less.
Slow pages, thin content that answers nothing, ten pages targeting the same keyword, no author, no dates, no schema. None of it is glamorous. All of it stops both the ranking and the citation. It's the part we start with.
What the SEO service actually includes
Six deliverables. No “ongoing optimisation” line that means nothing. Each one is a thing you receive.
Technical audit and fixes
Crawlability, indexation, speed, mobile, structured data, internal linking, and the render problems that hide your content from bots. Fixes done, or specced for your developer with exact instructions.
Keyword and intent mapping
Every page gets one job. We map the terms worth ranking for to the page that should own each, split informational from commercial intent, and stop your pages competing with each other.
Content that ranks and reads
Pages written for the person searching, structured so the answer sits at the top and the detail follows. The same structure that earns a featured snippet earns a citation, so nothing gets undone when you add AEO later.
E-E-A-T and on-page
Named authors with credentials, dated updates, sourced claims, Organization and Person schema, titles and headings that match how people search. The trust layer Google rewards and most local sites skip.
Earned authority
Links and mentions from real sites in your industry and region: publications, associations, partners, directories that matter. No networks, no bought placements. Slower, and it doesn't evaporate in the next update.
Reporting on things that matter
Rankings for the terms we agreed on, organic traffic, and leads and calls from organic, not sessions and impressions. One page, monthly, in plain language.
How the engagement runs
Audit and priorities
Technical, content, authority, and a look at whether AI answers already exist for your key terms.
You get: The issue list, the keyword map, and a first-90-days plan.
Fix the foundation
Technical issues first, because everything else sits on them. Cannibalisation cleaned up. Schema in place.
You get: A site Google can crawl, understand and trust.
Build and earn
Content against the keyword map, on-page and E-E-A-T work, authority outreach.
You get: Published pages and a live link and mention tracker.
Measure and adjust
Monthly report on rankings, traffic and leads. What moved, what didn't, and what we're changing.
You get: The one-pager and a call if you want one.
How long? Technical fixes show up in weeks. Rankings for competitive terms are usually a two-to-six-month story, and anyone quoting faster for a competitive term is either targeting easy keywords or lying. We'll tell you which terms are which in the audit.
SEO is the floor. AEO and GEO are the floors above it.
You can buy SEO from us on its own. But it's worth knowing how it fits, because the work we do here is built so the layers above can be added without redoing anything.
Becoming a source generative engines trust and cite: sourced facts, entity clarity, off-site presence. See GEO →
Structuring those ranked pages so they get lifted as the direct answer: snippets, People Also Ask, AI Overviews. See AEO →
Ranking in classic search. Technical health, intent-mapped content, authority. Also the raw material AI Overviews are written from.
Most clients start here, add AEO once pages are ranking, and add GEO once there's something worth citing. Some come in for all three. The audit tells you where you are.
Things you won't get from us
Because you've probably been offered them before.
Guaranteed rankings. Nobody controls Google. We'll commit to the work and the reporting, and tell you honestly which terms are realistic.
A hundred blog posts nobody asked for. Volume isn't a strategy. Pages exist because someone is searching for that exact thing and you can answer it better than what's ranking.
Bought links or private networks. They work until they don't, and then they take your rankings with them.
A report full of impressions. You'll see rankings, traffic and leads. If a metric doesn't help you make a decision, it isn't on the page.
If any of those four is what you're after, we're not a fit, and that's fine.
Who this works for
The searches that bring paying customers are still typed into Google. These are the verticals we build for.
Home-services searches are heavily local. If that's you, the Local SEO service is probably the right starting point.
Who's doing the work
Most of what's wrong with SEO isn't complicated. It's a site that loads slowly, three pages fighting for the same term, and content written for a robot that Google stopped rewarding years ago. I'd rather spend the first month fixing that than selling you a content calendar. It's less exciting to pitch and it's what actually moves the number.
More about Zain →Rankings, traffic and leads. Not impressions.
We report the terms we agreed to move, where they rank, how they changed, and the leads organic brought in. If a number can't help you make a decision, it isn't on the report.
Illustrative report layout.
What it costs and how we work
Two ways to engage. Both start with the audit, and the audit is free either way.
SEO is usually a retainer, because authority and rankings compound. Technical clean-up can be a one-off sprint if that's all you need.
One is a one-off technical sprint: the audit and the foundation fixes, priced as a fixed project. The other is a monthly retainer: content against the keyword map, on-page and authority work, and monthly reporting. What it costs depends on how competitive your terms are, so you'll have a real number before the first call ends.
Questions we get first
Yes, and for two reasons. Most buying still starts in Google, and AI answers, including Google's own, are written from pages that already rank. Ranking is what gets you into the pool the AI draws from. What's changed is that each visit is worth more and thin content is worth less.