Ecommerce
SeoChopper helps online stores get their categories and products found in Google, Google Shopping and AI shopping answers. We fix the technical problems that only stores have, build category and product pages that rank, and report in the number you actually run the business on: revenue from organic search.
Shoppers now ask ChatGPT, Perplexity and Google's AI Overviews which product to buy before they ever see a results page. The stores named in those answers get the click. The rest pay for it in ads.
We check your top categories in Google and in AI shopping answers, and show you which stores get named instead. No call required.
Ecommerce SEO services are the work of making an online store's categories and products visible in search: Google's organic results, the Shopping tab and free product listings, and AI-generated product recommendations. The work covers technical site health, category and product page optimisation, structured data, internal linking and content that answers buying questions.
The difference from general SEO is scale and structure. A store can have thousands of near-identical URLs created by filters, variants and sorting. Getting those under control is usually worth more than any amount of new content.
SEO is the one acquisition channel where your cost per sale tends to fall over time instead of rise. Paid ads get more expensive as competition grows, and the traffic stops the day you stop paying.
A category page that ranks keeps selling.
If most of your new customers come from paid search and paid social, every price rise on those platforms comes out of your margin. Organic revenue is the hedge.
“Best running shoes for flat feet” comes before “buy running shoes”. Stores whose category and guide pages answer the first question are the ones named when the buyer is ready.
When someone asks an AI assistant what to buy, it names a handful of products and stores, drawn from pages and product data it can read and trust. Stores with clean product data, clear category pages and real reviews are far easier to cite. More on getting products cited in AI answers.
Six pieces of work, ordered the way we usually do them.
Your top categories and products, checked in Google, Google Shopping and AI shopping answers. We crawl the whole store to find wasted crawl budget, duplicate URLs, broken internal links and pages Google is ignoring. You get a ranked fix list with the revenue at stake for each item.
Faceted navigation and filter URLs brought under control, product variants consolidated, canonical tags and pagination fixed, out-of-stock and discontinued products handled without losing rankings, and Core Web Vitals improved on the templates that carry the most revenue. See our technical and on-page SEO service.
Category pages usually win the highest-value searches, yet most are a product grid with no text. We plan categories around real search demand, then add the short buying guidance, filters and internal links that let them rank without pushing products below the fold.
Unique titles and descriptions for priority products, Product schema with price, availability, shipping and returns, review markup where you have genuine reviews, and a clean feed to Google Merchant Center for free listings. This is also the data AI shopping tools read.
The questions buyers ask before choosing a product, answered by people who know the products, linked straight to the right categories. Planned around content strategy that targets searches with purchase intent, not traffic for its own sake.
Organic revenue, transactions and conversion rate by category in GA4, matched to rankings and AI citations. One page, monthly, in the numbers your finance team already uses.
Four things make store SEO different from service-business SEO, and each one changes the work.
Scale breaks the usual rules. A 2,000-product store can expose hundreds of thousands of URLs through filters and sorting. If Google spends its time crawling those, your new products wait weeks to be found.
Products come and go. Seasonal ranges, sell-outs and discontinued lines all create pages that need a plan: keep, redirect or retire. Handled badly, each one throws away rankings you paid to build.
Category pages carry the money. Product pages win long, specific searches. Broad, high-volume searches like “women's running shoes” are won by category pages, so that's where most of the effort goes.
Your product data is now marketing. AI shopping answers and Google's free listings both draw on structured product data. Missing prices, vague titles or no shipping details quietly remove you from those answers.
Full crawl, Search Console and GA4 review, top categories checked in Google and AI answers, competitor stores mapped.
You get: the gap report and a first-90-days plan.
Crawl waste removed, duplicates consolidated, schema and Merchant Center feed cleaned up, priority templates sped up.
You get: a store Google can crawl efficiently and trust.
Priority categories rewritten and restructured, product pages improved in order of revenue, buying guides published.
You get: live pages, each mapped to a target search.
Monthly: organic revenue by category, rankings, AI citations, and what's next.
You get: the one-page report and a call if you want one.
Technical fixes usually move results first, often within weeks of Google recrawling the store. New category rankings in competitive markets take longer. The audit tells you which is which before you spend anything.
The method is the same across product categories; the search behaviour, competition and rules differ.
The most common thing I find on store audits isn't missing keywords. It's Google spending most of its crawl on filter URLs nobody searches for, while new products sit undiscovered. Fixing that rarely needs new content. It needs someone to read the crawl data properly.
We report organic revenue by category, the searches each category ranks for, and which AI answers name your store and from which page. If you can't check a number yourself in GA4, Search Console or by running the query, it doesn't go on the report.
| Category | Organic revenue (month) | Change | Top search | AI cited? |
|---|---|---|---|---|
| Women's running shoes | $18,400 | +22% | wide fit running shoes | Yes |
| Trail shoes | $9,150 | +9% | best trail shoes for beginners | Yes |
| Running socks | $2,380 | −3% | cushioned running socks | No |
The best ecommerce SEO services make their claims checkable and report in revenue. Ask every shortlisted provider these questions, us included.
Red flags: guaranteed rankings, reports that show only traffic, auto-generated product descriptions at scale, and long contracts with no exit.
Two ways to work with us. Both start with the free audit.
Pricing depends on catalogue size, platform and how much of the technical work your own developers will handle.
Yes. We work on Shopify, WooCommerce, BigCommerce, Adobe Commerce (Magento) and custom or headless builds. Each platform has its own limits, such as Shopify's fixed URL structure, so the audit tells you what's fixable on your platform before we scope anything. For Shopify stores, see our Shopify SEO services.
Almost certainly. The method works across product categories; what changes is the competition, the buying questions and any rules, such as health claims for supplements. If your category has a quirk we haven't handled before, the audit will say so plainly.
Technical fixes often show within weeks of Google recrawling the store. Improved category and product pages typically move over three to six months. Competitive head terms against large retailers and marketplaces can take six to twelve months or more.
No, and be wary of anyone who does. Google and AI tools decide what to show. We commit to the work and to reporting you can verify: target searches, a baseline, the pages we've changed, and organic revenue by category in your own GA4.
For priority products, yes: unique descriptions built around what buyers search for and need to know. For large catalogues, we set up templates and guidelines so your team can extend them. We don't publish mass auto-generated descriptions; Google treats them as low-value content.
It depends on whether the product is coming back. Temporarily out-of-stock pages stay live with clear availability and alternatives. Permanently discontinued products are redirected to the closest replacement or category so their rankings and links aren't wasted.
Yes, and it's best to involve us before the move. Migrations are where stores most often lose rankings, usually through missed redirects or changed URLs. We map every URL, check the redirects before launch and monitor rankings afterwards. See our migrations service.
A crawl summary of your main technical issues, your top categories checked in Google and AI shopping answers, which competitor stores get named instead, a structured-data and Merchant Center check, and a short ranked list of fixes. No card, no sales call.
Your top categories, the buying questions shoppers ask first, and which stores the AI answers cite. Free, and yours whether or not you hire us.
