Ecommerce · Shopify
Shopify gets a store online fast, and it handles the SEO basics well. It doesn't fix the problems that hold growing stores back: duplicate product URLs, thin collection pages, apps slowing every template, and product data that AI shopping answers can't use. SeoChopper fixes those, then grows the collections and products that make you money.
We crawl your store, check your top collections in Google and AI shopping answers, and send you the fix list. No call required.
Not on Shopify? See our ecommerce SEO services →
Shopify SEO services are the technical, on-page and content work that helps a Shopify store rank in Google, appear in Google Shopping's free listings, and get named in AI shopping answers. The work covers theme and app performance, duplicate URL cleanup, collection and product page optimisation, structured data, redirects and reporting on organic revenue.
The platform takes care of hosting, security and some of the plumbing. Everything that decides whether your store outranks a competitor on the same platform is still up to you.
No. Shopify provides built-in SEO features and a directory of independent partners, but it doesn't optimise your store for you. Here's where the line sits.
| Shopify handles automatically | You (or an SEO service) handle |
|---|---|
| A sitemap.xml that updates as you add products | Deciding which pages should be indexed at all |
| Canonical tags on product pages | Theme links that point to duplicate product URLs |
| Editable titles, meta descriptions, URL handles and alt text | Writing them well, for hundreds of pages |
| A default robots.txt (editable via robots.txt.liquid) | Blocking crawl waste from filters, tags and sorting |
| A redirects tool | Mapping redirects for a migration or deleted products |
| Basic product schema in many themes | Complete schema: shipping, returns, reviews, brand |
| SSL, hosting and CDN | Speed lost to apps, scripts and heavy images |
These are the issues we find on most Shopify stores, roughly in order of how often they cost revenue.
The same product often loads at /products/name and at /collections/collection-name/products/name. The canonical tag points to the first, but many themes link to the second throughout the store, sending mixed signals and wasting crawl. We fix the theme's internal links so every link points to one clean URL.
Collection tags and filters create thousands of thin URLs that look like separate pages to Google. We decide which deserve to rank, turn those into proper collections, and keep the rest out of the index.
Collections usually win the biggest searches, but on most stores they're a product grid and nothing else. We add short, useful buying guidance and internal links that help them rank without pushing products down the page.
Every app can add scripts to every page, including apps you removed months ago. We audit what loads, remove what isn't earning its place, and improve Core Web Vitals on the templates that carry the most revenue.
Shopify requires prefixes like /products/ and /collections/, and you can't remove them. That's fine for rankings. What matters is clean handles, sensible collection structure and redirects whenever a handle changes.
Markets can generate hreflang tags and local versions of your store, but settings and translated content still need checking so the right country sees the right version.
Six pieces of work, usually in this order.
A full crawl of your store against the problems above, plus Search Console, GA4 and AI shopping-answer checks for your top collections. You get a ranked fix list with the revenue at stake for each item. Available as a standalone audit service.
Internal links cleaned up, crawl waste blocked, redirects mapped, apps audited and Core Web Vitals improved. We work in your theme directly or brief your developer, whichever you prefer.
Collections planned around real search demand, with titles, buying guidance, filters and internal links that help them rank and convert.
Unique titles and descriptions for priority products, complete Product schema with price, availability, shipping and returns, and a clean product feed to Google Merchant Center. This is also the data AI shopping tools read. See getting products cited in AI answers.
Buying guides and comparisons using your store's blog, written to answer the questions buyers ask before they choose, each linking to the right collection.
Organic revenue, orders and conversion rate by collection, from GA4 and Shopify Analytics, matched to rankings and AI citations. One page, monthly.
Crawl, theme review, app inventory, top collections checked in Google and AI answers.
You get: the fix list and a first-90-days plan.
Duplicate URLs, crawl waste, speed and schema fixed.
You get: a store Google crawls efficiently.
Priority collections and products rebuilt, buying guides published.
You get: live pages, each mapped to a target search.
Monthly organic revenue by collection, rankings and AI citations.
You get: the one-page report and a call if you want one.
Technical fixes often show results within weeks of Google recrawling the store. New collection rankings in competitive niches take three to six months or longer.
The same principles apply on every Shopify plan; the tools differ. On Shopify Plus, larger catalogues and multiple stores make crawl control and international setup more important. Headless stores built on Hydrogen or another front end need their SEO basics (rendering, sitemaps, canonicals and schema) rebuilt deliberately, because the theme no longer provides them. We work on all three.
Starting from scratch? We also do Shopify store builds.
Migrating from WooCommerce, Magento or another platform is where stores most often lose organic revenue, nearly always through missed redirects. Shopify's URL prefixes mean almost every URL changes, so every old URL needs a planned destination.
See our migrations service.
When you hire a Shopify SEO expert, you should know who's actually doing the work. Here it's Zain, not a junior team behind an account manager.
We report organic revenue by collection, the searches each one ranks for, and which AI answers name your store. If you can't check a number yourself in Shopify Analytics, GA4 or Search Console, it doesn't go on the report.
| Collection | Organic revenue (month) | Change | Top search | AI cited? |
|---|---|---|---|---|
| Linen bedding | $14,200 | +18% | linen duvet cover queen | Yes |
| Throw blankets | $6,780 | +7% | best throw blanket for couch | Yes |
| Pillowcases | $1,940 | −4% | silk pillowcase for hair | No |
The right Shopify SEO agency can explain your store's problems before you pay them. Ask every shortlisted agency, us included:
Red flags: promises of guaranteed rankings, an “SEO app” sold as the whole solution, and AI-generated product descriptions published at scale.
Two ways to work with us. Both start with the free audit.
Pricing depends on catalogue size, Shopify plan, number of markets, and how much theme work your own developer handles.
Yes, for most stores. Shopify handles hosting, speed infrastructure, sitemaps and basic canonical tags well. Its weak spots are duplicate product URLs, limited control over URL structure, and themes or apps that slow pages down. All of these are fixable, and well-optimised Shopify stores rank in every competitive niche.
Yes. We work on Shopify stores and on WordPress sites, including WooCommerce stores, and we build fast sites on both. If you're deciding between the two platforms or planning a move, the audit covers what each means for your search visibility.
Not necessarily. Most SEO apps help with tasks like bulk-editing meta tags or adding schema, and some are genuinely useful. But no app fixes duplicate URL links in your theme, writes good collection content or decides what should be indexed. Every app also adds code, so install only what earns its place.
A full crawl of your store, a review of duplicate URLs, tag and filter pages, robots.txt and the sitemap, an app and speed check, a schema and Merchant Center review, Search Console data, and your top collections checked in Google and AI answers. You get a ranked fix list.
Technical fixes often show within weeks of Google recrawling the store. Improved collection and product pages usually move over three to six months. Competitive searches where you're up against large retailers or marketplaces can take six to twelve months or more.
Yes, with a staff or collaborator account limited to what the work needs, such as themes, products and online store settings. We never need payment or customer data access, and you can remove access at any time.
Yes, and it's best to involve us before launch. We map every old URL to its new Shopify address, carry across metadata and schema, test redirects on a staging store, and monitor rankings and revenue closely for the first month after the switch.
A crawl of your store, your top collections in Google and AI answers, and a ranked fix list. Free, and yours whether or not you hire us.
